Tuesday 13 January 2009

The Customer is Always Right


Now, reading some other blogs, mainly those about eBay, one point which really stands out is the fact that once you start imposing unbearable rules and regulations on your members, then you are heading for the slippery slope.

Especially if you are too punitive on half your members (e.g. your sellers) and not on the other half (for example, your buyers.

It is so clear that the fabric of an auction website is only its members, both the buyers and the sellers and if one or both sides are unhappy then it can only lead to the end. If you know anything about weaving (to side track a little) a material is made of threads going in two
directions. If the weft goes weak, or if the warp threads are weak and decide to get up and leave, then it is not material anymore, but just a series of unconnected threads!

One of our main concerns at e-DUDS.com is how to keep the members happy and involved. 

We have a feedback policy, that is, if we are sent some useful and helpful feedback about how to improve the website, then that member receives £5 into their selling account.

2 comments:

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